The Marketing & Public Relations Manager leads the school’s marketing, branding, and communication initiatives to strengthen institutional visibility and support student enrollment. The role oversees digital marketing, admissions promotion campaigns, public communication, and community engagement to position the school effectively within the education market.
• Develop and implement the school’s marketing and student
recruitment strategy
• Plan and manage digital marketing campaigns to support admissions and
enrollment growth
• Oversee management of the school’s website, social media platforms, and
digital communication channels
• Coordinate development of brochures, promotional materials, school profiles,
and marketing publications
• Organize open houses, campus tours, school exhibitions, and recruitment
events
• Manage media relations, press releases, and public communication activities
• Monitor marketing performance, enrollment trends, and campaign effectiveness
• Ensure consistent brand identity and messaging across all communication
materials
• Collaborate with the admissions team to support lead generation and
prospective parent engagement
• Build partnerships with community organizations, education networks, and
external stakeholders
• Manage relationships with marketing vendors, designers, and media partners
• Prepare marketing performance reports and recommendations for school
leadership
• Bachelor’s or Master’s degree in Marketing,
Communications, Business Administration, or related field
• Minimum 5–7 years experience in marketing, communications, or brand
management
• Experience managing digital marketing campaigns, social media marketing, and
online advertising
• Experience organizing marketing events, recruitment activities, or community
engagement programs
• Strong writing and communication skills for public relations and promotional
materials
• Experience working with marketing vendors, creative agencies, or media
partners
• Familiarity with digital analytics tools, CRM systems, and marketing
performance tracking
• Strong project management and organizational skills